Intshayelelo
Okwangoku, imakethi yeziqholo iyahluka kwaye ikhuphisane kakhulu. Zombini ii-rati zehlabathi zehlabathi kunye ne-niche zikhuphisana nengqwalaselo yabathengi kunye nokuncamathela kwabasebenzisi.
Njengesixhobo sokuthengisa ngexabiso eliphantsi kunye nenqanaba eliphezulu lokunxibelelana, iisampulu ze-perifume zibonelela abathengi bemveliso yemveliso kwaye ngokuthe ngcembe baba yindlela ebalulekileyo yentengiso yokwandisa intengiso. Ingakumbi ngokusebenzisa isampulu yesampulu yesampulu, iibrand zinokuphucula amava omsebenzisi ngelixa usasaza amaxabiso aphezulu.
Ukususela kwimilinganiselo emithathu yoyilo lwemveliso, iqhinga lokuthengisa kunye namava abasebenzisi, eli phepha liya kuhlalutya indlela yokunceda unxibelelwano lweBoloniso ngokwenza iibhokisi zesampulu ye-perfume.
Ukubaluleka kweVenkile yeSiseko seNkampani
I-1. Iindleko eziphantsi kunye nezixhobo zentengiso eziphezulu
- Phantsi umbundu weSigqibo sokuThengwa: Ngokubonelela ngezisampulu ze-perfuuse ukuze simahla okanye ngexabiso eliphantsi, abathengi banokuva imveliso ngaphandle koxinzelelo kwaye bandise inkoliseko yabo. Ngokufanayo, iiseti zebhokisi yesampula zinokusebenza njengebhulorho yokunxibelelana phakathi kwabathengi kunye neempawu, ukwandisa ukuvezwa kweemveliso kubomi bemihla ngemihla kunye nokwenza iindawo zokuchukumisa kakhulu phakathi kweempawu kunye nabasebenzisi.
2. Ukuphucula ukwamkelwa kwencwadi
- Ngokusebenzisa ukupakishwa kunye nokuyilwa, ukudala impembelelo yokubonakalayo kwaye wenze umfanekiso ocacileyo kwaye uyakhumbula. Ukubandakanya inkcubeko ye-Brand, intanda-bulumko, kwaye imbali kwiphakheji yemveliso ivumela abasebenzisi ukuba bave amaxabiso aphezulu kunye nokwamkelwa ngokweemvakalelo ngelixa besebenzisa imveliso.
3. Ncedisa kwizigaba zentengiso kunye nentengiso eyenziwe ngobuntu
- Ngokusekwe kwiimpawu zabathengi abanjengobudala, isini, kunye neemfuno zesimo se-studition, iibhokisi ezahlukeneyo zemipu zisungulwe ukuba zihambelane ngokuchanekileyo uninzi lwabasebenzisi abajolise kubo;Uyilo lwebhokisiInokuqhubeka ngokusekwe kwingxelo yomsebenzisi, ekwandiseni imvakalelo yabathengi yokungabandakanyeki kunye nokuthatha inxaxheba, kunye nokuphucula ukuthembeka kwe-Brand.
Uyilo njani kwaye wenze iibhokisi zesampulu
I-1. Ukupakisha uyilo
- I-Aesthetics ebonakalayo: Sebenzisa izitayile zoyilo ezihambelana nesikhundla sobuqu, njengokutofotofo eziphezulu, indalo encinci, okanye ubugcisa bokuyila, ukutsala umdla wabathengi bokuqala. Umbala ohambelana nombala kunye nepateni kufuneka udlulisele ubunye be-brand kunye nokomeleza ukwamkelwa kwawo.
- Ukusebenza: Ukujonga iimfuno eziphathekayo zabasebenzisi, siyila i-piclesweight kunye nephakheji eqinileyo ekulula ukuyiphatha, ukuqinisekisa ukutywina kunye nokufikelela ngokulula kwiibhotile zesampula ngelixa uphephe inkunkuma.
2. Ukukhetha komxholo
- Iimveliso eziphambili kunye nendibaniselwano entsha yevumba elimnandi: kubandakanya eyona ivumba elimnandi le-classic lophawu, kunye ne-Peperime esandula ukwenziwa, ukubonelela abathengi ngezinto ezahlukileyo. Qonda ukuthandwa kwesiqholo esitsha ngengxelo yentengiso njengesiseko sokuphucula imveliso elandelayo.
- Ukudityaniswa kwe-offmed: Ukupheliswa kweesethi zebhokisi enesimilo esimiselweyo ngokusekwe kumaxesha, iminyhadala, okanye imisitho ekhethekileyo, ihlobo elitsha "okanye" yothando lwe-valentine ", ukutsala abasebenzisi ukuba bathenge kwaye baqokelele. Ukuxhasa imiyalelo yokuSetyenziswa kweMiyalelo okanye amakhadi okuvuza amakhadi okunceda ukunceda abasebenzisi ukuba banamava.
I-3. Ukubekwa kweNqaku
- Ukupakisha kubonisa umfanekiso: Ukupakishwa kuprintwe ngelogo ye-brand kunye ne-algan ngaphakathi nangaphandle, ukuqaqambisa ubuchwephesha bophawu. Ibandakanya amabali ohlobo okanye izinto zenkcubeko ukuba zikhubene ngoqhagamshelo lweemvakalelo zemvakalelo kwi-brand ngexesha lokusetyenziswa.
- Ukuphucula intsebenzo yedijithali: Nika iikhowudi ze-QR okanye unxibelelwano olukhethekileyo ngaphakathi kwebhokisi ukukhokela abasebenzisi ukuba batyelele iwebhusayithi esemthethweni yeBrand. Thatha inxaxheba kwimisebenzi okanye ufunde ngakumbi malunga nolwazi lwemveliso. Kwaye ngokusebenzisa iithegi zosasazo zentlalo okanye imisebenzi yoluntu ekwi-Intanethi, khuthaza abathengi ukuba babelane ngamava abo imveliso kwaye bandise ngakumbi ukufikelela.
Ngesicwangciso sokuthengisa sebhokisi yesampulu
1. Ukukhuthaza kwi-Intanethi
- Imisebenzi yeMidiya yoLuntu: Qalisa iziganeko ezinjenge "ibhokisi yebhokisi evulekileyo yokwabelana", imema abasebenzisi ukuba balayishe ibhokisi yabo yokudibanisa kunye namava okubanjwa, kunye nokudala umxholo ovelisiweyo (i-UGC). Sebenzisa izithethi ze-BROR okanye i-kols yokuthumela isampula yamava okusebenzisa ibhokisi yemithombo yeendaba kunye nesiseko esithile somsebenzisi kunye nokugcwala, kwaye sisebenzise ifuthe lokuvezwa ngakumbi.
- Ukuphuculwa kweqonga le-E-commerce: Ukunyusa umsebenzi wentengiso we "Ukuthenga i-Pepefume esesikweni ngebhokisi yesampulu" yokunciphisa iindleko zabathengi bazama iimveliso ezintsha. Nika ukhetho oluthengisiweyo kubasebenzisi ukuba bakhethe indibaniselwano yesampulu ebaluse, ukuphucula ukubandakanyeka komsebenzisi kunye nolwaneliseko lokuthenga.
I-2. Iziteshi ezingaphandle kwe-intanethi
- Ukunyuselwa ngokudibeneyo: Intsebenziswano ye-Wible Border kunye ne-Caute, i-Cafe, i-PARES, njl njl, kuthatha iibhokisi zesampulu njengezipho ze-CO eBransing, zandisa impembelelo yophawu kwaye ifikelele kubathengi abanokubakho. Yenza imihlaba ekhethekileyo yebhokisi ekhethekileyo kwiihotele, imigca yomtshato, njl njl.
- Imiboniso yeshishini kunye nemisebenzi: Kwimiboniso ye-perfume, imicimbi yefashoni okanye iminyhadala yamalungu amancinci asasazwa njengezipho zentengiso, ngokuthe ngqo ekufezekiseni iingxoxo ze-Stictging. Misela indawo yokuvavanywa kwezinto kwikhawuntara yokutsala abasebenzisi ukuba bathathe inxaxheba ngenkuthalo intengiso yamava.
I-3. Ukuthengisa okuhambelana noko
- Kukhethekileyo kubathengi abathembekileyo: Iimpawu ze-brand zinokwenza ngokwezifiso iibhokisi zesampulu zabathengi abathembekileyo, njengokudibanisa amagama abathengi okanye iintsikelelo ezikhethekileyo, ukuphucula ingqondo yazo kunye nokunyaniseka. Ilungu eliqhelekileyo lesandla sesampulu yesandla sinokusungulwa ukuphucula ingqondo yamalungu ethayo yokuthatha inxaxheba.
- Ukutsala amalungu amatsha: Seta indawo entsha yeLungu yoBhaliso, ukubonelela ngebhokisi yesampulu yesaphulelo yasimahla, ukuthoba umqobo wokungena kubasebenzisi, kwaye uqokelele abathengi abanokubakho. Khuthaza amalungu akhoyo ukuba acebise amalungu amatsha ukuba ajoyine, kwaye anikezele ngebhokisi yeebhokisi ezimbini zentlalo-ntle ukuze afezekise ukukhula okuqhumayo kubasebenzisi.
Isishwankathelo kunye ne-Outlook
Ngeempawu zexabiso eliphantsi kunye nenqanaba eliphezulu lonxibelelwano, ezenziwe ngokwezifiso ze-perfume zesampulu sele sisixhobo esibalulekileyo se-thembond ukuseka ulwazi kwaye usasaze impembelelo kwintengiso. Ibhokisi yesampulu ephumeleleyo kufuneka ilungelelaniswe ngokusondeleyo ngokwemigaqo yoyilo, ukudityaniswa kwemixholo, kunye neendlela zokupasa, ezinokutsala umdla wabathengi kwaye zidlulise amaxabiso aphambili eBrand.
Ngokudibanisa itekhnoloji yokufumana itekhnoloji, ukhuseleko lokukhulisa okusingqongileyo kunye nokuphucula amava abasebenzisi, ibhokisi yesampulu ye-Pepfuu kuphela, kodwa nebhokisi ye-Bible Sport kunye nexabiso, ukubonelela ngomashishini okhuthazo.
IXESHA LOKUQALA: UJAN-03-2025