Intshayelelo

Kwimeko yanamhlanje ekhawulezayo, yokusetyenziswa kobuqu iya isiya icace gca imeko yentengiso, isiqholo asiselulo uphawu nje olunukayo, kodwa seluphawu olubalulekileyo lokubonisa isitayile somntu, imo kunye nendlela yokuphila. Imfuno yabathengi banamhlanje ye-perfume iyahluka ngokuthe ngcembe, kwaye bafuna ukusebenzisa ivumba elilungileyo kumaxesha ahlukeneyo, amaxesha onyaka kunye neemvakalelo, kunokuba bathintelwe kwibhotile enye enkulu yesiqholo.

Ukuthengwa kweebhotile ezinkulu zesiqhumiso zithwala imingcipheko ethile kunye nemida.Abathengi bahlala bedinga ukwenza izigqibo zamava apheleleyo okuqina kwevumba, ukusasazwa kunye nokuhambelana nevumba labo, okunganyusi nje iindleko zokuzama kunye neempazamo, kodwa kunokukhokelela kwinkcitho engeyomfuneko.Kwangaxeshanye, imfuno yokwenza umntu ikhula, kodwa iibhotile ezinkulu kwimarike zihlala zinzima ukuhlangabezana nokutshintsha kwezinto ezikhethwa ngabathengi.

Ngokuchasene nale mvelaphi, iikiti zeesampulu ziye zavela kwaye zikhawuleza ukuba yinto ebalulekileyo kwimarike yevumba langoku. Ngokusungula iikhithi zesampulu, iibrendi zivumela abathengi ukuba bazame iintlobo ngeentlobo zevumba lophawu ngexabiso eliphantsi, bebanceda bafumane ivumba elibafaneleyo. Lo mzekelo awuqinisi nje ukuzithemba kokuthenga kwabathengi, kodwa uzisa namathuba amatsha okuthengisa kwiimpawu ze-perfume, ukukhuthaza uphuhliso lwemarike kunye nokuveliswa kwezinto ezintsha.

IiNdlela zeMarike kunye neMfuno yabaThengi yeeSeti zeSampuli

1. Umkhwa wokusetyenziswa okuqhekekileyo: inkululeko yokuzama iintlobo ezahlukeneyo zeziqholo

Njengoko imfuno yomthengi yeziqholo itshintsha ngokuthe ngcembe ukusuka "kwinto enye" ukuya "kumava ahlukeneyo", ukusetyenziswa kweziqholo kubonisa indlela ecacileyo yokuqhekeka. Xa kuthelekiswa neebhotile ezinkulu zesiqhumiso, abathengi bathambekele ngakumbi ekuzameni iintlobo ezahlukeneyo zeziqholo ukuziqhelanisa neemeko ezahlukeneyo kunye neemfuno zeemvakalelo. Ukuqaliswa kweesethi zeesampuli kwenza ukuba bahlolisise iintlobo ezahlukeneyo zevumba kwaye bafumane olona khetho lufanelekileyo ngokwabo ngaphandle kokubotshwa yimiqobo yeebhotile ezinkulu ze-perfume.

2. Ukusetyenziswa kobuqu: ukuthelekisa amaxesha amaninzi, imo kunye namaxesha onyaka

Abathengi banamhlanje bafuna ukulungelelanisa ukhetho lwabo lwevumba kwiziganeko ezahlukeneyo, iimo kunye namaxesha onyaka. Iiseti zesampulu zibonelela ngendlela elula kubathengi ukuba baxube ngokukhululekileyo kwaye batshatise ngokweemfuno zabo, ukwenza i-perfume ibe yinxalenye ebalulekileyo yembonakalo yabo yobuntu.

3. Ukuthoba iNdleko yokuLinga kunye nempazamo: Ukunciphisa uMngcipheko wokuThenga

Iperfume iyimveliso eyenzelwe wena kakhulu, umahluko kumanqaku amathathu eperfume yayo inokwahluka ngokuxhomekeke kumzimba womntu. Imodeli yokuthengwa kwendabuko yeebhotile ezinkulu ze-perfume yenza abathengi benze izigqibo zokuthenga ngaphandle kokufumana ngokupheleleyo ukusebenza kwe-perfume eyinyani, ngokungathandabuzekiyo kwandisa iindleko zovavanyo kunye nephutha kubathengi. Ngomlinganiselo ophantsi wexabiso, iSample Kit ivumela abathengi ukuba bavavanye ngokupheleleyo ivumba ngaphambi kokuba bathathe isigqibo sokuba bathenge okanye bangayithengi ibhotile enkulu, ukunciphisa kakhulu umngcipheko wokuthenga kunye nokwandisa ukwaneliseka kwabathengi.

4. Iqhutywa kukuthengwa kwe-intanethi: imfuno eyongeziweyo yeesampuli zevumba

Ukunyuka kwe-e-commerce kwenze ukuba ukuthenga kube lula ngakumbi kubathengi, kodwa i-perfume, njengemveliso yeemvakalelo, ayinawo amava okwenene okuvumba xa uthenga kwi-Intanethi, ukwenza izigqibo zokuthenga zibe nzima ngakumbi. Ukuze kulungiswe le ndawo yentlungu, iibrendi ziye zasungula iiseti zesampulu, ezingaphuculi nje amava okuthenga abathengi, kodwa zikwanceda iibrendi ukuphucula izinga lokuguqulwa. Ukongeza, ifuthe lokunyusa ingca kumajelo eendaba ezentlalo kunye nee-KOLs zikhulise ngakumbi ukuthandwa kweekhithi zesampulu, zibenza zibe yinto ebalulekileyo kwimarike yanamhlanje yeziqholo.

Impembelelo enzulu yeeSeti zeSampuli kwiMarike yePerfume

1. Ukubuyisela indlela yokuthenga yomthengi

Indlela eqhelekileyo yokuthenga i-perfume ihlala ixhomekeke kwikhawuntara ukuzama ivumba okanye intengiso, abathengi kufuneka benze isigqibo sokuthenga ngaphandle kokufumana ngokupheleleyo ukuqina kwevumba elimnandi, ukusasazwa kunye nomdlalo wabo, okukhokelela kumngcipheko omkhulu "wokuthenga ngokungaboniyo". Ukuvela kweeseti zeesampuli kuye kwatshintsha le ndlela, kukuba abathengi banokuqala bazame iintlobo ezahlukeneyo zeziqholo ze-brand efanayo, baze bakhethe ezona zifanelekileyo kubo, i-perfume ethandwa kakhulu.

2. Ukuqhuba ukunyuka kweempawu ezintsha: ukunciphisa imiqobo yokungena kunye nokufumana iimpawu ze-niche ziqatshelwe.

Kwiimpawu ze-perfume ezivela kwi-niche, ukhuphiswano lwemarike lubukhali, kwaye ukuthandwa kweeseti ezincinci zesampulu kuvumela iimveliso ezisakhasayo ukuba zityhale iimveliso zazo kubathengi ngexabiso eliphantsi, zibonise abantu abaninzi kwiithoni zevumba ezikhethekileyo zeempawu ezintsha, ukunika abathengi amathuba amaninzi okuhlola iimpawu ze-niche, kunye nokukhuthaza uphuhliso oluhlukeneyo lwemarike ye-perfume.

3. Ukukhuthaza ukukhuselwa kwendalo kunye nophuhliso oluzinzileyo

Ushishino lweziqholo, kubandakanywa kodwa lungaphelelanga kwishishini lokuqhola, lunengxaki ehlala ixesha elide ngenkunkuma, abathengi abaninzi bathenga iziqholo ezisemthethweni kwaye baqonde ukuba azibasebenzeli, nto leyo ekhokelela ekubeni imveliso ibekelwe imiqathango okanye ilahlwe. Ngoku, iibrendi ezininzi zamkela ukupakishwa okunokurisayikilishwa kunye nokunciphisa ukusetyenziswa kwezinto ezilahlwayo, kwaye uninzi lweekiti zesampulu eziqalisiweyo zinokuzaliswa kwakhona ukuze kuphunyezwe ipateni yokusetyenziswa ezinzileyo, ngokuhambelana nokusukela kwabathengi bale mihla kwiingqikelelo ezihambelana nokusingqongileyo.

4. Itekhnoloji idibana nomntu

Uphuhliso lwetekhnoloji lukhuthaze ngakumbi inkqubo yokwenziwa komntu kwimarike yeziqholo. Uvavanyo lwevumba le-AI lunokudityaniswa novavanyo lobuntu bomthengi, idatha yokusetyenziswa kunye nohlalutyo lokukhethwa kwevumba, ukucebisa eyona khithi yesampulu yevumba ifanelekileyo. Ukongeza, eminye imimandla inokubonelela ngeenkonzo zevumba lomntu siqu, ezivumela abathengi ukuba benze ivumba labo emva kokuzama iisampulu. Oku kudityaniswa kwetekhnoloji kunye nokwenza ngokwezifiso kukhokelele imarike yeziqholo ukuba iphuhlise ngendlela echanekileyo kunye neyomntu.
Iisampulu zokutshiza iziqholo azikho nje intsingiselo yemarike, kodwa kwakhona utshintsho kwiipatheni zokusetyenziswa ezichaza ngokutsha imigaqo yemarike yesiqholo kwaye yenze ishishini licinge malunga nesikhokelo somntu, esizinzileyo kunye nethekhnoloji.

Ukuqukumbela

Iisampulu zokutshiza ziye zaba yindlela ebalulekileyo kwiimarike zanamhlanje zamafutha. Ayiphenduli nje kuphela kwiindlela zokusetyenziswa ezicandekileyo kunye nezenzelwe wena zabathengi, kodwa ikwanciphisa ngokusebenzayo iindleko zolingo kunye neempazamo, ivumela abasebenzisi ukuba bajonge izinto ezininzi ezinokwenzeka kwindawo ekhululekileyo.

Kwixesha elizayo, ngophuhliso lwemodeli yobhaliso, iingcebiso ezenzelwe umntu kunye netekhnoloji yokulinganisa ivumba le-AI, ikhithi encinci yesampulu iya kuba nefuthe ngakumbi kwindlela abathengi abakhetha ngayo i-perfume.
Phambi kolu tshintsho lwemarike, iimpawu ze-perfume kufuneka zibambe ithuba elivezwe luqoqosho oluncinci lwesampulu ukubonelela ngamava obuchule kunye namava omntu. Ukusuka kwiiseti zesampulu ezenziwe ngokwezifiso kunye neenkonzo zobhaliso ukuya kwintengiso yemidiya yoluntu.

Ukususela kwiiseti zesampulu ezenziwe ngokwezifiso, ukuya kwiinkonzo zokubhalisa, ukuya kwintengiso yeendaba zoluntu kunye neteknoloji, iimpawu ezithepha amandla okutshiza isampuli aziyi kutsala abathengi abaninzi kuphela, kodwa ziphinde zifumane indawo kwimarike ye-perfume ekhuphisanayo kakhulu, ekhokelela kwindlela yekamva elizayo kwishishini.