Intshayelelo

Kumgangatho wokusetyenziswa okukhawulezayo, owenzelwa umntu ozinzileyo kwindawo yentengiso ebonakalayo, isikhombisi asisafuneki nje njengokwezinye, kodwa siye saba yinto ebalulekileyo yokubonisa isimbo sakhe, imvakalelo kunye nendlela yokuphila. Ibango labathengi bale mihla leziqholo ngokuthe ngcembe liyabala, kwaye bafuna ukusebenzisa ivumba elihle lamaxesha ahlukeneyo, amaxesha ngamaxesha kunye neemvakalelo, kunokuba kuthintelwe kwibhotile enkulu ye-pirefume.

Ukuthengwa kweebhotile ezinkulu zemveli zithwala umngcipheko okuthile kunye nokusikelwa umda.Abathengi bahlala befuna ukwenza izigqibo ngamava apheleleyo obuqhetseba, ukwahluka kunye nomdlalo wabo wevumba, olungaphumeleli kwiNqaku lokuHlola kunye nempazamo, kodwa inokukhokelela kwinkunkuma engafunekiyo.Kwangelo xesha, imfuno yobuqu iyakhula, kodwa iibhotile ezinkulu emarikeni zihlala kunzima ukufezekisa ukutshintsha kokutshintsha kwabathengi.

Ngokuchasene nale ndawo ibuyele umva, iikiti zesampulu ziye zavela kwaye ziyakhawuleza zaba yimfundiso ebalulekileyo kwintengiso yanamhlanje. Ngokwazisa iikiti, iibrand zivumela abathengi ukuba bazame iintlobo ngeentlobo zexabiso le-Brand Brand, ebanceda bafumane ivumba elizifanele. Le modeli ingabomeleli nje abathengi bathengisa ukuzithemba, kodwa kuzisa amathuba amatsha okuthengisa imiboniso ye-Pepefume, ukukhuthaza uphuhliso lwentengiso kunye nokuyila.

Iindlela zentengiso kunye nemfuno yabathengi yeeseti zesampula

I-1. Ukuziqhelanisa nokusetyenziswa okuhluliweyo: Inkululeko yokuzivavanya iintlobo ngeentlobo ze-Chiconce

Njengomthengi wemfuno ye-perfume ngokuthe ngcembe ukusuka "kwilungelo elingatshatanga" ukuya "ngamava ahlukeneyo", ukusetyenziswa kweziqholo kubonisa imeko ecacileyo yobuqhetseba. Xa kuthelekiswa neebhotile ezinkulu zesiko, abathengi banotyekelo ngakumbi ukuzama iintlobo ngeentlobo zokungazithembi eziqhelaneni neemeko ezahlukeneyo kunye neemfuno zemvakalelo. Ukuphehlelelwa kweeseti zesampula kubabenza bakwazi ukuphonononga iindidi ezahlukeneyo kwaye bafumane ezona zikhethe zifanelekileyo ngaphandle kokubotshwa kwezithintelo zeebhotile ezinkulu zeziqholo.

2. Ukusetyenziswa komntu: Ukusetyenziswa komntu

Abathengi bale mihla bafuna ukulungelelanisa izigqibo zabo zokuzonwabisa kwizihlandlo ezahlukeneyo, iimvakalelo kunye namaxesha. Iiseti zesampula zibonelela ngendlela efanelekileyo kubathengi ukuba baxuba ngokukhululekileyo kwaye batshatise ngokweemfuno zabo, besenza inxenye yentsingiselo yobuntu babo.

3. Ukuthoba indleko zokuvavanywa kunye nempazamo: ukunciphisa umngcipheko wokuthenga

I-Pepefume ukuba yimveliso eyenziwe ngumntu, umahluko kumanqaku amathathu wesiqholo anokwahluka ngokuxhomekeka kumzimba womntu ngamnye. Imodeli yokuthenga ngokwesiko yeziqholo ze-Pepefue yenza ukuba abathengi benze izigqibo ngaphandle kokuyifumana intsebenzo yokwenyani yesiqholo, ngokungathandabuzekiyo abaphumeleleyo kubathengi. Ngomda wexabiso eliphantsi, ikhithi ye-PAPAM ivumela abathengi ukuba bavavanye ngokupheleleyo ivumba elimnandi ngaphambi kokuthatha isigqibo sokuba ibhotile enkulu, ukunciphisa umngcipheko wokuthenga kunye nokwandisa ukoneliseka kwabathengi kunye nokwandisa ulwaneliseko lomthengisi kunye nokwandisa ukwaneliseka kwabathengi kunye nokwandisa ulwaneliseko lomthengisi kunye nokwandisa ulwaneliseko lomthengisi kunye nokwandisa ulwaneliseko lomthengisi kunye nokwandisa ulwaneliseko lomthengisi kunye nokwandisa ulwaneliseko lomthengisi kunye nokwandisa ulwaneliseko lomthengisi kunye nokwandisa ulwaneliseko lomthengisi kunye nokwandisa ulwaneliseko lomthengisi kunye nokwandisa ulwaneliseko lomthengisi kunye nokwandisa ulwaneliseko lomthengisi kunye nokwandisa ulwaneliseko lomthengisi.

I-4. Ukuqhutywa yivenkile kwi-Intanethi: Ukunyuka kwemfuno yesampulu ye-nengling

Ukunyuka kwe-E-Commerce wenze ivenkile ngokulula kubathengi, kodwa iziqholo, njengemveliso yemvakalelo, ingena kumava e-ovory, ingena kwi-onlic online xa ithenga kwi-intanethi, yenza izigqibo zinzima ngakumbi. Ukwenzela ukulungisa le nqaku lentlungu, iibrand zisungule iiseti zesampula, ezingaphumeleli kuphela amava okuthenga yabathengi, kodwa zikwanceda ukuba ne-pirand ukuphucula izinga lokuguqula. Ukongeza, isiphumo sokukhulisa ingca yamajelo eendaba ezentlalo kunye nee-kols ikhuphe idumbule ze-chiti zesampula, ibenzele imeko ebalulekileyo kwintengiso yale mihla.

Impembelelo enkulu yeeseti zesampulu kwintengiso yeziqholo

I-1. Ukubuyisela indlela yomthengi oza kuthengwa

Indlela yesiqhelo yokuthenga i-perfume ihlala ixhomekeke kwikhawuntari ukuzama ivumba elimnandi okanye intengiso, abathengi kufuneka benze isigqibo esingazithembiyo 'okuthengwayo' . Ukuvela kweeseti zesampulu kuyitshintshe le ndlela, kukuba abathengi baqale bazame iintlobo ezahlukeneyo zezinto ezifanayo zophawu lwentengiso, kwaye emva koko bakhetha ezona zilungele kakhulu, ezona ziqhobileyo.

2. Ukuqhuba ukunyuka kweempawu ezintsha: ukuthoba izithintelo ekungeneni nasekupheleni kwe-niche kuqatshelwe

I-niche ivele i-Pepefume Viends, ukhuphiswano lweentengiso lunobushushu, kwaye ukuthandwa kweeseti zesampulu ezincinci zivumela iimveliso zayo ezizezona, zibonisa abantu abaninzi kwiimpawu ezintsha zokuzonwabisa, ukunika abathengi amathuba amaninzi Ukuphonononga i-niche rakend, kwaye ukhuthaze uphuhliso oluqhelekileyo lwentengiso yeziqholo.

3. Ukukhuthaza ukhuseleko lwendalo kunye nophuhliso oluzinzileyo

Umzi mveliso we-Pepefu, kubandakanya kodwa ungapheleli kwishishini elimnandi, unengxaki yenkcitho ethengisa iziqholo ezinqwenelekayo kwaye uzifumanise ukuba zithintelwe kwimveliso okanye zilahliwe. Ngoku, ii-rander ezingatshatanga zimkele ukupakisha kwakhona kwaye zinciphise ukusetyenziswa kwezinto ezilahlekileyo, kwaye uninzi lweekhowudi zeesampulu ezisungulwe zinokwazi ukufezekisa iikhonsepthi ezizinzileyo zokusingqongileyo.

I-4. Itekhnoloji ihlangabezana nokwabelana ngobuqu

Ukuphuhliswa kwetekhnoloji kuye kwakhuthaza inkqubo yokwenziwa kwentengiso yentengiso. Uvavanyo lwenkozo ye-AI lunokudityaniswa novavanyo lobuntu bomthengi, idatha yokusetyenziswa kunye nohlalutyo lwendalo, ukucebisa ikhithi yesampula efanelekileyo. Ukongeza, eminye imimandla inokubonelela ngeenkonzo zotyholo ezizezakho, zivumela abathengi ukuba benze ngokwezifiso ivumba elimnandi emva kokuzama iisampulu. Oku kudityaniswa kwetekhnoloji kunye nokwenziwa kwezezisiko kukhokelele intengiso yeziqholo ukuze iphuhliseke ngokukodwa kunye nolwalathiso lomntu.
Iisampulu ze-Spring ze-Spray ayiyonto yentengiso kuphela, kodwa ikwatshintshela kwiipateni zokusebenzisa ezichaza imithetho yentengiso yeziqholo kunye nokwenza umzi-mveliso ucinga malunga nendlela eyakhiwe ngabom, ezinzileyo kunye netekhnoloji.

Ukuqukumbela

Isampulu yesampulu iye yaba yinto ebalulekileyo kwintengiso yale mihla. Ayiphendulwanga kuphela kwimikhwa emiDwayo kunye neyabathengi bobuqu abathengi, kodwa inciphisa ngokufanelekileyo iindleko zokuvavanywa kunye nempazamo, ukuvumela abasebenzisi ukuba baphonononge izinto ezahlukeneyo ezikhoyo kwindawo ekhoyo.

Kwixa elizayo, ngokuphuhliswa kwemodeli yokubhalisela, iingcebiso zobuqu kunye ne-AI Itekhnoloji yokulinganisa i-AI, ikhithi encinci ye-AI iya kuphembelela indlela abathengi bakhetha ngayo.
Xa ujongene notshintsho lwentengiso, iimpawu zeziqholo kufuneka zibambe ithuba lesampulu yoqoqosho oluncinci ukubonelela ngamava okuba nobuchule obutsha kunye nobuqu. Ukusuka kwiiseti zesampulu ezifakwe ngokweziko kunye neenkonzo zorhumo kwintengiso yemithombo yeendaba zentlalo.

Ukusuka kwiiseti zesampulu ezifakwe ngokweziko, kwiiNkonzo zoBhaliso, kwiTekhnoloji yeMidiya yeNtlalontle kunye neTekhnoloji ePakishe kwi-Spriya yeSampuli ayiyi kutsala abathengi, kodwa ifumana indlela yezakhiwo ezikhuphisana kakhulu, ekhokelela kwindlela yexesha elizayo Imikhwa kwishishini.