Intshayelelo

Kule mihla yabathengi, umbala kunye noyilo lokupakisha imveliso ludla ngokuba linyathelo lokuqala ekutsaleni ingqalelo. Umbala udlala indima ebalulekileyo ekupakisheni imveliso kwaye yinto ebalulekileyo echaphazela indlela abathengi ababona ngayo izinto kunye nezigqibo zokuthenga.

Imibala ye-macaron, enemvakalelo yayo ethambileyo, ethomalalisayo, neyinkimbinkimbi, isetyenziswa kakhulu kumashishini obuhle kunye neziqholo. Ukusebenzisa uyilo olunjalo akugcini nje ngokuqinisa umfanekiso wenkampani kodwa kukwavuselela iimvakalelo kubathengi.

Ubuhle bemibala yeMacaron

Imibala ye-macaron, evela kwimbonakalo edumileyo yee-macaron zaseFransi, ibhekisa kuluhlu lwemibala ye-pastel ethambileyo, engagcwaliyo kangako, efana ne-mint green, i-pink ethambileyo, i-cream blue, kunye ne-lavender purple.

1. Ngokwembono yengqondo, imibala ye-macaron ivuselela ubudlelwane obuthambileyo, obucocekileyo, obuchubekileyo, nobunothando, obuvala umsantsa phakathi kwabathengi. Imibala yazo ifana nezinto zendalo ezifana nolusu, ukhilimu, kunye neelekese, nto leyo eyenza ukuba zifaneleke ngakumbi kwiindidi ezifana nezinto zokuthambisa, ukhathalelo lolusu, kunye neziqholo ezifuna amava aphezulu okuziva.
2. Ngokweendlela ezisetyenziswa ngayo kwimarike, imibala ye-macaron ibisoloko ithandwa kakhulu kwimidiya yoluntu. Iimpawu ezisebenzisa iibhotile zeglasi eziprintiweyo ezinemibala ye-macaron azinakuphucula kuphela ukukhunjulwa okubonakalayo kodwa zikwasebenzisa nemidiya yoluntu ukwandisa impembelelo yebhrendi.

Kufuphi,Imibala ye-macaron ayisiyonto nje ithandwayo, kodwa ikwalulwimi olusebenzayo lophawuZiyahambelana ngokugqibeleleyo nebhotile yokutshiza encinci nentle ye-10ml, zifake uyilo lwanamhlanje lokupakisha oluthambileyo nolunomoya wobufazi kwaye zenza imveliso ibonakale ngakumbi kwaye ifaneke kwimarike ekhuphisanayo.

Kutheni iibhotile zeglasi ze-10ml zisebenza

Phakathi kweefomathi ezahlukeneyo zokupakisha, ibhotile yokutshiza yeglasi ye-10ml iye yaba lukhetho oludumileyo kumashishini obuhle, ivumba elimnandi, kunye nokhathalelo lomntu ngenxa yoyilo lwayo olunobuchule kunye nokusetyenziswa kwayo. Nokuba ngamava omsebenzisi okanye ngokwembono yokwakha uphawu, le bhotile incinci ibonisa iingenelo ezininzi ezahlukeneyo.

1. Iyaphatheka kwaye incinci, inezicelo eziguquguqukayo

Eyona nto inconywayo ngebhotile yokutshiza ye-10ml kukuba iyakwazi ukuphatheka lula kwaye incinci. Uyilo lwayo olukhaphukhaphu lwenza ukuba ilungele ukusetyenziswa njengeeseti zezipho ezinobungakanani bokuhamba, ubungakanani bovavanyo, okanye zokukhuthaza iisampulu zophawu.

2. Iingenelo zezinto zeglasi

Ukukhetha iglasi njengebhotile ngokwemvelo kubonisa umgangatho ophezulu kunye nobungcali. Xa kuthelekiswa neplastiki, iglasi inezi nzuzo zilandelayo:

• Ilungele okusingqongileyo kwaye ingasetyenziswa kwakhona, ihambelana neendlela zokupakisha ezizinzileyo;
• Ayinavumba, igcina ubunyulu beziqholo, iioyile ezibalulekileyo, okanye ulwelo olusebenzayo;
• Iqinile kwiikhemikhali, iqinisekisa ukugcinwa okukhuselekileyo kwezinto ezisetyenzisiweyo.

Okubaluleke ngakumbi, ukucaca kweglasi kuhambelana ngcono nokucaca kunye nobuhle bemibala ye-macaron, nto leyo ekhokelela kwinkangeleko ephucukileyo necocekileyo iyonke.

3. Umsebenzi wokutshiza ochanekileyo, uluhlu olubanzi lwezicelo

Iibhotile zesitshizi seglasiezixhotyiswe ngee-nozzles ezintle ze-atomizing zinokukhupha ulwelo ngokulinganayo kwaye zifanelekile kwiintlobo ngeentlobo zeemveliso, kuquka iziqholo kunye nee-lotions.

4. Ukuguquguquka okuqinileyo kophawu

Nokuba luphawu oluzimeleyo okanye umgca ophezulu obeka phambili umgangatho, upakisho olunobukhulu bokuhamba lwe-10ml luvumela isitayile esahlukileyo. Xa ludityaniswe noshicilelo kunye nemibala enokulungiselelwa ngokwezifiso, luhlangabezana ngokugqibeleleyo neemfuno zopakisho oluphezulu lobuhle.

Ukusebenzisa iiMacaron Tones ukuphucula impembelelo yeshelufu

Kwimeko yokuthengisa ekhuphisana kakhulu, umbala wokupakisha imveliso ubalulekile ekuphuculeni ukuthandwa kweeshelufu.

1. Ukwahluka okubonakalayo

Ukupakisha iziqholo zesintu kunye neemveliso zokhathalelo lolusu kudla ngokusebenzisa iibhotile ezimnyama okanye iglasi ecacileyo, nangona zisetyenziswa kakhulu, azinazo izinto ezintsha. Ngokwahlukileyo koko, iibhotile zeglasi ezinemibala ye-macaron zitsala ingqalelo ngemibala yazo ethambileyo nengagcwaliyo.

2. Ukubonisa ngokuchanekileyo ukuma kophawu kunye nexabiso leemvakalelo

Imibala eyahlukeneyo ye-macaron ibonisa iimvakalelo ezahlukeneyo zophawu:

• Upinki okhanyayo: inothando kwaye ithambile, ifanelekile kwiimpawu ezigxile ekukhathalelweni kolusu lwabasetyhini okanye kwiziqholo;
• Uluhlaza oluluhlaza: intsha kwaye yendalo, ehambelana nokhathalelo lolusu oluphilayo okanye iingcamango zokusingqongileyo;
• Uluhlaza okwesibhakabhaka okhrimu: icocekile kwaye iyathuthuzela, ifanelekile ekunyamekeleni umntwana okanye kwiimveliso zolusu ezibuthathaka;
• Umfusa weLavender: intle kwaye iyaphilisa, ifanelekile kwiispas ezikumgangatho ophezulu okanye kwiindlela ze-aromatherapy.

Ngokukhetha imibala, iimpawu zinokudlulisela ukuma kwazo kunye nemiyalezo echukumisayo, zivakale kubaphulaphuli bazo.

3. Iingcebiso zokubonisa

Ukuze imibala ye-macaron ibonakale inomtsalane ngakumbi, cinga ngezi ndlela zimbini zokubonisa ezisebenzayo:

• Ulungelelwaniso lokufanisa kusapho lombala omnye: Lungisa iibhotile ezinemibala ye-macaron kwimibala eyahlukeneyo ngokwemibala eyahlukeneyo, udale isiphumo "sodonga lomnyama". Oku akupheleli nje ekuthandeni ubuhle kodwa kwenza kube lula kubathengi ukukhetha ngokwezinto abazikhethayo, kuphucula amava okukhangela kunye nokwandisa ixesha lokuhlala.
• Iilebheli ezincinci: Sebenzisa iilebheli ezimhlophe ezilula okanye iilogo ezinesitampu segolide ukuze uphephe ukugquma imibala, uzivumele ukuba zithathe indawo ephambili kwaye uphucule ingqiqo iyonke yobuchule kunye nomgangatho webhrendi.

Amathuba okwenza ngokwezifiso kunye nophawu

Ukupakishwa okusemgangathweni akwanelanga ukuhlangabezana neemfuno zokuthengisa okwahlukileyo. Uyilo olwenziwe ngokwezifiso aluniki nje kuphela iimveliso ulwimi olubonakalayo olulodwa kodwa luzisa nexabiso elongezelelekileyo kwiimpawu. Ngokukodwa, iibhotile zesipreyi zeglasi eziprintiweyo ngokwezifiso zibonelela ngobuninzi bamathuba okudala ubuhle, ivumba elimnandi, kunye neempawu zokhathalelo lomntu.

1. Iinkqubo ezahlukeneyo zokuhlangabezana neemfuno ezahlukeneyo zoyilo

Sixhasa iinkqubo ezahlukeneyo zokwenza ngokwezifiso ezikumgangatho ophezulu, sivumela iimpawu ukuba zizidibanise ngokukhululekileyo ngokwendawo ezikuyo:

• Ukuprinta isikriniImibala etyebileyo, efanelekileyo kwiibhloko zemibala emikhulu kunye neziboniso zegama lophawu;
• Ukunyathela ngefoyile eshushu: Iphucula uvakalelo lobunewunewu, ifanelekile kwiimveliso zeholide ezikumgangatho ophezulu okanye ezilungiselelwe ixesha elifutshane;
• Ukulebhelisha: Ukutshintshwa kolwazi oluguquguqukayo, olufanelekileyo kwiiphakheji zexesha elithile, ezikwi-limited edition, okanye ezithengiswayo;
• Ukupenda ngokutshiza: Ifumana isiphumo sombala ofanayo we-macaron, okwenza ukupakisha kubonakale kuthambile kwaye kucacile.

Ezi nkqubo zinokudityaniswa nemibala ye-macaron ukwenza uyilo lokupakisha oludibeneyo noluneziteya.

2. Umbala + Umxube wePateni

Ukwenziwa ngokwezifiso akupheleli kumbala omnye kuphela; jonga iindidi ezahlukeneyo zokudibanisa:

• Isitayile seMonochrome MinimalistSebenzisa umbala omnye we-macaron onelogo encinci ukuze ubonise amava okubonakalayo acocekileyo nachubekileyo;
• Umxube kunye noMatch wemibala emininzi: Hlanganisa imibala emibini okanye emithathu ye-macaron ukuze wenze umfanekiso wobutsha noqaqambileyo;
• Intsebenziswano ye-IP: Sebenzisana nabazobi, ii-animation, okanye iiprojekthi zobugcisa ukuze udibanise iipateni kunye nemibala ukwenza upakisho oluqokelelweyo.

3. Phucula ukuqatshelwa kophawu kunye nezinga lokuthengwa kwakhona

Ukupakisha okubonakalayo kakhulu kunokushiya umbono ohlala uhleli kubathengi. Xa abathengi babelana ngemifanekiso yemveliso kwimidiya yoluntu okanye bebona into efanayo endlwini yomhlobo, uphawu lufikelela "ekusasazweni kwesibini." Oku akukhulisi nje kuphela ulwazi lwephawu kodwa kuphucula ngempumelelo amazinga okuthenga aphindaphindwayo.

4. Ukwenziwa ngokwezifiso kweqela elincinci kunciphisa iindleko zovavanyo kunye neempazamo

Kwiimpawu ze-DTC, ukuveliswa kweesampuli, okanye ukuqaliswa kwe-crowdfunding, ubungakanani obuguquguqukayo be-odolo encinci bubalulekile empumelelweni. Sinikezela ngeenkonzo zokwenza ngokwezifiso ezincinci, sivumela iimpawu ukuba zivavanye impendulo yemarike ngexabiso eliphantsi kwaye zikhawuleze ziphinde zibuyele kwiimveliso kunye nokupakisha ngaphandle kokufaka umngcipheko omkhulu kwimpahla.

Izinto Ezibalulekileyo Ngozinzo

Njengoko abathengi behlabathi besiya beyikhathalela ngakumbi indalo esingqongileyo, ukupakisha okuzinzileyo kuye kwatshintsha ekubeni “yibhonasi” kwaba “yinto ekufuneka ibe nayo”.

1. Izinto zeglasi: zinokuphinda zisetyenziswe kwaye ziphinde zisetyenziswe

Iglasi, njengezinto zokupakisha ezinembali ende, ineenzuzo zendalo ezingokusingqongileyo:

• Ingasetyenziswa kwakhonaAbathengi banokuzalisa iziqholo, iiloshini, okanye izitshizi zokucoca amaxesha amaninzi ekhaya, nto leyo eyandisa ubomi bebhotile;
• Ingasetyenziswa kwakhona: Iibhotile zeglasi ezilahliweyo zinganyibilikiswa ngokusebenzisa iinkqubo zokurisayikilisha, ukunciphisa inkunkuma yezixhobo kunye nongcoliseko lokusingqongileyo.

2. Ukuprinta umbala weMacaron

Abantu abaninzi ngempazamo bakholelwa ukuba ukupakisha okunemibala kufana nongcoliseko oluphezulu. Nangona kunjalo, iteknoloji yanamhlanje yokuprinta imibala ye-macaron inokwenziwa ibe nobuhlobo nokusingqongileyo:

• Isebenzisa iipeyinti ezisekelwe emanzini ezinobuhlobo nokusingqongileyo, ezingenazo isinyithi esinzima kunye nezinyibilikisi eziyingozi;
• okanye kusetyenziswa ii-inki zodidi lokutya, ukuqinisekisa ukuba akukho zingozi zempilo nokuba i-inki idibana nolusu okanye iphefumliwe.

Oku kuthetha ukuba nangona befuna inkangeleko entle, iimpawu zisenako ukunamathela kwimigaqo yemveliso eluhlaza, zihlangabezana nemigangatho emibini yokhuseleko kunye nokukhuselwa kwendalo kwimarike ekumgangatho ophezulu.

Isiphelo

Imibala yeMacaron inika iibhotile zeglasi ezitshizwayo eziyi-10ml ulwimi olubonakalayo olukhethekileyo. Olu dibaniselwano alupheleli nje ekuphuculeni ukuthandwa kweshelufu kwaye lubonise ubuntu bophawu, kodwa lukwahlangabezana ngokuchanekileyo neemfuno zobuhle zabathengi banamhlanje zeemveliso ezibukekayo. Ukudibanisa ubume beglasi kunye neempawu zayo ezinobuhlobo nokusingqongileyo, lukhetho lobulumko lokuphucula ukhuphiswano lwemveliso.

Qhagamshelana nathi namhlanje ukuze wenze ngokwezifiso uthotho lwakho lweebhotile ze-macaron ezikhethekileyo!

Khangela ingqokelela yethu yeebhotile zokutshiza zeglasi kwaye ufumane iisampulu zasimahla okanye iingcebiso zoyilo.